Phi Iota Alpha Again Joins #GivingTuesday Movement
Monday, December 1, 2014
Posted by: Rafael Martinez
PHI IOTA ALPHA FRATERNITY, INC.
email@example.com- 9322 3rd Avenue Suite 412 Brooklyn, New York 11209
FOR IMMEDIATE RELEASE
Rafael A. Martinez
Director of Marketing
Phi Iota Alpha Fraternity, Inc.
Phi Iota Alpha Again Joins #GivingTuesday Movement: Encouraging Spending With A Purpose
New York, New York - November 2014
For the second year in a row Phi Iota Alpha joins #GivingTuesday, a first of its kind effort harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with the Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world.
Taking place December 2, 2014 – the Tuesday after Thanksgiving – #GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.
UNICEF USA and Phi Iota Alpha Fraternity, Inc. have developed a dedicated Latin American fund where members and supporters of Phi Iota Alpha can donate directly to UNICEF's efforts in Latin America and the Caribbean region. The fund, which can be accessed by visiting www.unicefusa.org/phiota collects funds that directly impact efforts in UNICEF's Latin American and Caribbean Region.
With the development of the dedicated Latin American fund Phi Iota Alpha now has a full menu of philanthropic activities that reaches out the Latin American and larger international community.
Phi Iota Alpha's fundraising efforts consist of:
Trick or Treat for UNICEF in the Fall semester
The Tap Project in the Spring Semester
Latin American and Caribbean region fundraising year round
Here’s what you can do to help make this initiative a success:
As of July 2014, brothers and friends of Phi Iota Alpha have donated over $49,000.00 to UNICEF USA since the start of the partnership in 2010.
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a global day of giving on December 2, 2014. This effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, giveback in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a global moment that is dedicated to giving around the world.
Since 1931, Phi Iota Alpha has set precedents for Latino Greek leadership in the global community. For over 82 years, Phi Iota Alpha has cultivated and inspired Latino men nationwide to become leaders of their communities across Latin America and the United States. Open to all men, this distinguished brotherhood includes many professionals and former presidents of Latin American countries. Today Phi Iota Alpha, the Oldest Latino Fraternity in existence, continues to lead as the preeminent Latino fraternal organization with chapters throughout the United States.
Phi Iota Alpha Fraternity, Inc. - The Oldest Latino Fraternity in Existence