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News and Press: National News

Phiota & Hispanic ‘Líder of the Year’ Contender Determined to Save Son’s Sight

Monday, September 12, 2011   (0 Comments)
Posted by: Alberto Elvira
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PHI IOTA ALPHA FRATERNITY, INC. - 9322 3rd Avenue Suite 412 Brooklyn, New York 11209


Press Contacts:

Bernie "Influente" Rebollar

Director of Marketing

Phi Iota Alpha Fraternity, Inc.

Phiota & Hispanic ‘Líder of the Year’ Contender 

Determined to Save Son’s Sight

Columbia, Maryland -September 2011

MillerCoors has recognized Jason "Electrico" Ferreira, (Kappa Fall 1996) a Foundation Fighting Blindness volunteer and owner of  numerous Met Foodmarkets in the Greater NY area, as one of the 2011 MillerCoors Líderes for his exceptional contributions to the Latino community. The public can visit from September 12 through October 31 to vote for Ferreira.  If Jason is chosen as the MillerCoors 2011 Líder of the Year, the Foundation Fighting Blindness will receive a $25,000 grant to develop and implement a chapter leadership program within the Hispanic community in partnership with MillerCoors. 

"I am honored to be chosen for this year’s MillerCoors Líderes program,” said Ferreira, a Long Island resident. "MillerCoors has made a commitment to the Hispanic community by investing in leadership, and I’m grateful to them for highlighting my achievements and giving me the opportunity to inspire future generations of Latino leaders.”

Ferreira was chosen as one of the 2011 MillerCoors Líderes because of his involvement in the fight for sight and other community initiatives. Devastated by the unexpected news that  his infant son was diagnosed with a rare, blinding disease called Leber congenital amaurosis (LCA), Ferreira has helped the Foundation Fighting Blindness raise awareness and advance promising research toward treatments and cures for inherited retinal conditions like LCA. Through events such as VisionWalk, Banking on a Cure, Dining in the Dark, and Pitching for a Cure, he has raised close to $100,000 for cutting-edge research that could help restore his son’s sight and the sight of millions more. 

Now, he’s rallying the supermarket industry and the Greater NY community to help with his personal fight against blindness, hopeful that cutting-edge gene therapies and other areas of promising research can restore JJ’s vision—and the sight of millions more. Jason, who spearheaded the unique ‘Pitching for a Cure’ event at Yankee Stadium in August, will lead the ‘JJ’s Angels’ team at the Long Island VisionWalk on October 23 and is chairing the first-ever ‘Vision for the Future’ dinner gala this winter.

In addition to receiving recognition for mentoring Latinos, Ferreira bridged a partnership to implement the Hispanic Health Festival in Washington Heights, NY, where more than 500,000 attendees have received free health screenings and information over the last several summers. The festival has raised awareness of available health coverage for low-income families in the Latino community.

"This year marks the 5th anniversary of the MillerCoors Líderes program, and we couldn’t be more excited about having such an incredible group representing true Latino leadership. Each one of them deserves to win the MillerCoors 2011 Líder of the Year award – it’s going to be a tough competition,” says Joedis Avila, multicultural relations manager for MillerCoors. "We are proud to continue highlighting those who contribute to their communities, while excelling in their careers and serving as role models for future generations.”

Since 2006, MillerCoors Líderes has raised awareness and highlighted the achievements of national and local leaders within the Hispanic community through an online public voting program and a national advertising campaign. The program offers up-and-coming Latino professionals leadership tools, counsel and the opportunity to network through, Facebook and LinkedIn. 


The Foundation Fighting Blindness is a national nonprofit driving blindness research that will lead to preventions, treatments and cures for retinitis pigmentosa, macular degeneration, Usher syndrome and the entire spectrum of retinal degenerative diseases that affect more than 10 million Americans. In its 40-year history, the Foundation has raised more than $425 million as the leading non-governmental funder of retinal research. With a network of 50 chapters, the Foundation also provides free disease information and low vision resources to affected individuals and families. Most recently, a breakthrough Foundation-funded study using gene therapy restored some vision in children and adults who were previously blind, paving the way for using this method to treat a wide variety of retinal degenerative diseases, and proving a cure is in sight. 

Since 1931, Phi Iota Alpha has set precedents for Latino Greek leadership in the global community. For over 79 years, Phi Iota Alpha has cultivated and inspired Latino men nationwide to become leaders of their communities across Latin America and the United States. Open to all men, this distinguished brotherhood includes many professionals and former presidents of Latin American countries. Today Phi Iota Alpha, the Oldest Latino Fraternity in existence, continues to lead as the preeminent Latino fraternal organization with chapters throughout the United States.

Phi Iota Alpha Fraternity, Inc. -The Oldest Latino Fraternity in Existence

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